Glassdoor

Glassdoor

Redesigning Career Pages for Engagement

Role

Product Designer

Timeline

May - Aug 2021

Team

PM, 2 Engineers

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Background

On the Site Navigation team, I redesigned two career pages to boost traffic and engagement by improving information architecture, enhancing SEO, and introducing new modules. I expanded the product scope by uncovering key opportunities from research, collaborated with the ML team to ensure content viability across all career types, and delivered detailed design specs for seamless engineering implementation. The redesigns are live—check them out!

Problem

Launched in 2020, the Career Pages needed more content as traffic growth remained slow.

Outcome

I shipped redesigns of Career Overview and Career Path, improving information architecture and adding new content modules.

Glassdoor: Career Overview

Glassdoor: Career Overview

Glassdoor: Career Overview

Glassdoor: Career Overview

Glassdoor's Career Overview Page on a tablet device.

Glassdoor's Career Overview Page on a tablet device.

Career Overview Page

Career Overview Page

Grounded in data

Grounded in data

Enhancing key traffic metrics requires adding rich text and meaningful content, and importantly, surfacing value to improve the user experience.

User Goal

I want to learn about a career so I can decide whether or not it’s for me.

Business Goal

We want to increase the number of unique users accessing this resource, the number of indexed Career Pages, and average dwell time per session.

Learning about SEO

To deepen my SEO knowledge, I researched articles and best practices for SEO design.

1

SEO Terminology

Key terms include rich text, structured data, bounce rate, dwell time, organic CTR, mobile-first indexing, Googlebot, and featured snippets.

2

Effective SEO Strategies

Defining successful SEO practices and how performance is measured.

3

Leveraging UX for SEO

Integrating UX design principles to improve SEO and site performance.

Learning about SEO

To deepen my SEO knowledge, I researched articles and best practices for SEO design.

1

SEO Terminology

Key terms include rich text, structured data, bounce rate, dwell time, organic CTR, mobile-first indexing, Googlebot, and featured snippets.

2

Effective SEO Strategies

Defining successful SEO practices and how performance is measured.

3

Leveraging UX for SEO

Integrating UX design principles to improve SEO and site performance.

Let's take a look at the redesigned Career Path.

Career Overview

A new set of icons on the right summarizes key career metrics: education requirements, salary range, experience level, work-life balance, and career opportunities—offering a quick, at-a-glance comparison for users.

Career Path

A graph consolidates seniority levels, linking them to years of experience for a clear visual connection to the current level.

Related Careers

Highlights similar occupations within the industry, showcasing shared skills and salary data for easy comparison.

Jobs

Job listings relevant to this career, essential to Glassdoor’s business model, were moved to the right rail as users are still in the research phase.

FAQs

Answers to frequently asked questions about a career. These questions are also rich text that help improve this page’s SEO and rank better in search results.

Career Guides

Career-related blog posts by the Glassdoor team, moved from the Career Path page to the Overview page for better visibility as users explore careers.

Problem Statement

How might we increase traffic to the Career Pages while driving user and SEO value?
Learning about SEO

To deepen my SEO knowledge, I researched articles and best practices for SEO design.

1

SEO Terminology

Key terms include rich text, structured data, bounce rate, dwell time, organic CTR, mobile-first indexing, Googlebot, and featured snippets.

2

Effective SEO Strategies

Defining successful SEO practices and how performance is measured.

3

Leveraging UX for SEO

Integrating UX design principles to improve SEO and site performance.

Learning about SEO

To deepen my SEO knowledge, I researched articles and best practices for SEO design.

1

SEO Terminology

Key terms include rich text, structured data, bounce rate, dwell time, organic CTR, mobile-first indexing, Googlebot, and featured snippets.

2

Effective SEO Strategies

Defining successful SEO practices and how performance is measured.

3

Leveraging UX for SEO

Integrating UX design principles to improve SEO and site performance.

Let's take a look at the redesigned Career Overview.

Let's take a look at the redesigned Career Overview.

Career Overview

A new set of icons on the right summarizes key career metrics: education requirements, salary range, experience level, work-life balance, and career opportunities—offering a quick, at-a-glance comparison for users.

Career Overview

A new set of icons on the right summarizes key career metrics: education requirements, salary range, experience level, work-life balance, and career opportunities—offering a quick, at-a-glance comparison for users.

Career Path

A graph consolidates seniority levels, linking them to years of experience for a clear visual connection to the current level.

Career Path

A graph consolidates seniority levels, linking them to years of experience for a clear visual connection to the current level.

Related Careers

Highlights similar occupations within the industry, showcasing shared skills and salary data for easy comparison.

Related Careers

Highlights similar occupations within the industry, showcasing shared skills and salary data for easy comparison.

Jobs

Job listings relevant to this career, essential to Glassdoor’s business model, were moved to the right rail as users are still in the research phase.

Jobs

Job listings relevant to this career, essential to Glassdoor’s business model, were moved to the right rail as users are still in the research phase.

FAQs

Answers to frequently asked questions about a career. These questions are also rich text that help improve this page’s SEO and rank better in search results.

FAQs

Answers to frequently asked questions about a career. These questions are also rich text that help improve this page’s SEO and rank better in search results.

Career Guides

Career-related blog posts by the Glassdoor team, moved from the Career Path page to the Overview page for better visibility as users explore careers.

Career Guides

Career-related blog posts by the Glassdoor team, moved from the Career Path page to the Overview page for better visibility as users explore careers.

Let's take a look at the redesigned Career Path.

Table of Contents

Each career on Glassdoor follows a five-step structure in its career path for programmatic simplicity, with the table of contents boosting SEO and appearing as rich data in search results.

Industry Specific Steps

For editorially written content, “industry specific” tags highlight what steps are unique to this occupation.

Education and Skill Information

This step highlights the education level, background, and skills typically required for a career, based on Glassdoor’s aggregated user and job listing data.

Seniority Levels

This displays the career promotion path, including salary, years of experience, and job details, with icons matching those on the Career Overview page. This section was moved to the right rail to prioritize body content.

Career Overview Page: Before and After

Career Overview Page: Before and After

Key Changes Made

Key Changes Made

Improving Information Architecture

The page was reorganized so each body section aligns with a Career page tab, providing a concise summary of key information.

Adding New Content

New content modules—FAQs, icons, and career guides—enhance SEO and improve user experience with key career insights.

Let's take a look at the redesigned Career Path.

Let's take a look at the redesigned Career Path.

Table of Contents

Each career on Glassdoor follows a five-step structure in its career path for programmatic simplicity, with the table of contents boosting SEO and appearing as rich data in search results.

Table of Contents

Each career on Glassdoor follows a five-step structure in its career path for programmatic simplicity, with the table of contents boosting SEO and appearing as rich data in search results.

Industry Specific Steps

For editorially written content, “industry specific” tags highlight what steps are unique to this occupation.

Industry Specific Steps

For editorially written content, “industry specific” tags highlight what steps are unique to this occupation.

Education and Skill Information

This step highlights the education level, background, and skills typically required for a career, based on Glassdoor’s aggregated user and job listing data.

Education and Skill Information

This step highlights the education level, background, and skills typically required for a career, based on Glassdoor’s aggregated user and job listing data.

Seniority Levels

This displays the career promotion path, including salary, years of experience, and job details, with icons matching those on the Career Overview page. This section was moved to the right rail to prioritize body content.

Seniority Levels

This displays the career promotion path, including salary, years of experience, and job details, with icons matching those on the Career Overview page. This section was moved to the right rail to prioritize body content.

Career Overview Page: Before and After

Career Path Page: Before and After

Key Changes Made

Key Changes Made


SEO and Structure

The Table of Contents introduces a five-step career path structure for improved SEO. Seniority levels display the promotion path, salary, experience, and job info, now moved to the right rail.

Content Enhancements

Education and skill information shows what education, background, and skills are typically needed, based on Glassdoor data. Industry-specific tags highlight unique steps for each occupation.

Detailed design specs for new modules

Detailed design specs for new modules

Shipped!

Shipped!

Live since 2021

Besides minor changes like typography, the general structure of the page has remained the same in the past 4 years and still very recognizable as my design. I'm quite proud. :)

Glassdoor: Career Overview

Glassdoor: Career Overview

Glassdoor: Career Overview

Glassdoor: Career Overview

Career Overview Page

Learnings

The Career Overview and Path pages were a first foray into the world of SEO for me, and I am so grateful to have been able to learn so much about it. From research to designing and everything in between, I learned so much about designing within an existing product and design system, as well as how to balance different business, user, and technical needs. Most importantly, I learned to work with a PM and multiple stakeholders throughout the entire process. Thank you to everyone at Glassdoor for their continuous support and mentorship throughout this project—summer 2021 was a blast!

Learnings

The Career Overview and Path pages were a first foray into the world of SEO for me, and I am so grateful to have been able to learn so much about it. From research to designing and everything in between, I learned so much about designing within an existing product and design system, as well as how to balance different business, user, and technical needs. Most importantly, I learned to work with a PM and multiple stakeholders throughout the entire process. Thank you to everyone at Glassdoor for their continuous support and mentorship throughout this project—summer 2021 was a blast!

Problem Statement

How might we increase traffic to the Career Pages while driving user and SEO value?

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